BECKY'S BERRIES BRAND IDENTITY
CONCEPTUAL PROJECT

Becky's Berries is a company located in Montana that creates jams, jellies, and sauces from delicious summer berries, including one of my favorites: huckleberries! I love the products they create, as well as the idea of creating things from nature's bounty. I did a conceptual brand identity for Becky's Berries that is a balance of classic and hand-crafted elements with a fresh color scheme to top it all off.

Project notes: the mason jar and blackberries found in the primary logo, alternate logo, and submark all began as hand drawn illustrations that were then scanned, digitized and recolored to fit the branding color palette. The same process went into creating the custom floral and berry pattern.


MOOD BOARD

 
 

 
Becky's Berries Brand Identity Concept by Gillian Tracey Design
 

COLLATERAL ITEMS: 
BUSINESS CARDS, FLAT NOTE + CUSTOM ENVELOPE LINER, STICKER DESIGN

 
Becky's Berries Print Collateral Concepts by Gillian Tracey Design