BECKY'S BERRIES BRAND IDENTITY
Becky's Berries is a company located in Montana that creates jams, jellies, and sauces from delicious summer berries, including one of my favorites: huckleberries! I love the products they create, as well as the idea of creating things from nature's bounty. I did a conceptual brand identity for Becky's Berries that is a balance of classic and hand-crafted elements with a fresh color scheme to top it all off.
Project notes: the mason jar and blackberries found in the primary logo, alternate logo, and submark all began as hand drawn illustrations that were then scanned, digitized and recolored to fit the branding color palette. The same process went into creating the custom floral and berry pattern.