Recent Project: My Frugal Adventures Branding

Before I say anything else on this project, I just need to say that having a great client makes a project a million times better! Charlene, the blogger behind My Frugal Adventures, was an absolute dream to work with. She approached me about creating a beautiful new brand identity for her online home. It was time she had a brand identity that 1) complemented her fun, creative, and organized personality and 2) worked to attract the kind of audience she wanted to reach.

The whole process started out with Charlene completing a questionnaire that helped hone in on the objective of the brand identity, her ideal audience, and key words she would use to describe the personality of her blog. With a very thorough creative brief in hand, I went to work pulling together a body of images that reflected the vibe Charlene was looking for.


Charlene's ideal was casual elegance; something that was understated + fun, feminine, and bright, with touches of whimsy. She also expressed a love of Southern-inspired touches, like fresh flowers and mason jars, bright colors, and Kate Spade. Those detailed descriptions of her vision paired perfectly with her tone/key words of "fun, energetic, creative and organized" to help me bring together the mood board above. They were also very helpful when creating three initial logo concepts!



The first logo was chosen as the winner, so some alterations to the flower and color palette were made to get it just right, and from there I designed an alternate logo, submark, and a set of icons that worked together to create a bigger picture for the blog's new brand identity.

My Frugal Adventures Brand Identity by Gillian Tracey Design

Having a beautiful brand identity is so beneficial for giving businesses and blogs a professional first impression, and having collateral that support the brand amplify that even more. Since Charlene's work is all done on the web, the print items I traditionally offer in the Plus Package (like business cards or thank you notes) were traded in for things that would benefit her blog in the online world. The collateral items designed to extend the My Frugal Adventures visual identity include a blog sidebar graphic of Charlene's welcome box, a navigation bar for her site, and a blog post graphic template.

Since Charlene didn't have any design software to use for her blog post templates, I designed a template in Canva where I incorporated icons for her blog categories, brand colors and fonts. It's easy to achieve a clean, cohesive look without needing a design background. Now Charlene can quickly and easily create blog post graphics that are consistent with her brand, which will help build brand recognition for her site. Not to mention that having a blog post template saves a ton of time! Win-win, wouldn't you say?




And that's a wrap on the My Frugal Adventures brand identity! Charlene's blog is full of great DIY projects, recipes, and other affordable and achievable inspiration, so head to her website to see for yourself.

Kind Words

"Gillian is an amazing designer.  She took ideas bouncing around in my head and created a unique and beautiful redesign for my blog.  The process was very smooth and incredibly fast. I have had logos created in the past but with Gillian's help, I received a complete brand identity.  It is such a step up for my website and I am very excited about the changes. I have had a great response from readers for the fresh and clean new look to my site. 

The final branding package was incredibly detailed and included everything I need to move forward."

- Charlene from My Frugal Adventures

If you're a small business owner or blogger in need of a beautiful new brand identity that gives perfectly fits who you are and where you want to go, then let's chat! You can read more about my branding and Squarespace design services here. Or you can get in touch here. Let's make big things happen for your business, starting with your brand identity!