FAB STATION
Custom Brand Identity Design


Fab Station Mood Board - mountain and adventure-inspired branding by Gillian Tracey Design

OVERVIEW

Fab Station offers artisan-quality goods for the curious and courageous that combine functionality, beauty, and a touch of adventure. 

BRAND KEY WORDS

Curious • Adventurous • Earthy • Nature-inspired • Creative

TARGET AUDIENCE

Women aged 25-40 yrs. old who are practical when choosing clothes,decor, etc. However, aesthetic is also important, and the style/look needs to resonate with them. They tend to be minimalists, preferring few, good quality pieces. Enjoy spending time with loved ones, traveling and being outdoors. Value taking care of the environment and organic/natural products but aren't considered "crunchy".


Fab Station Custom Brand and Logo Design by Gillian Tracey Design
 

THOUGHT BEHIND THE DESIGN

While gathering inspiration for this project, I looked for elements that were a balance of rugged and feminine, minimalist and handcrafted. Moving into the design of the logo and corresponding elements, I drew ideas from the Fab Station tagline: "goods for the curious and courageous." A hand-drawn illustration of a lantern and wildflower bouquet captured the adventurous, beauty-filled spirit that this brand is centered around. The hand-lettered portion of the logo adds to the artisanal component of the brand, while giving it a unique flair to stand strong on its own.