LIVE RED

BRANDING + COLLATERAL + SQUARESPACE SITE


Live Red Mood Board.jpg

MISSION:

Live Red is a brand that conveys warmth, connection, inspiration, and quiet energy. The mission is to help introverted and highly-sensitive women:

  1. pursue a life they’re in love with,
  2. replace the mundane “grey” of to-dos and routine with color and spark,
  3. prove that a quiet nature doesn’t equate a lack of passion, richness, or courage. 

IDEAL CLIENT:

Live Red seeks to serve introverted and highly-sensitive women who are in their 30s and 40s. Their caring nature has put them behind-the-scenes, prioritizing others’ needs before their own. They know that life is about more than their endless to-do list. However, they need help bringing color and spark back to their life in a way that aligns with their quiet, yet courageous, personality.

BRAND KEY WORDS:

calm • gentle • cozy • spark • feminine • strong • connection • abundance

 


Live Red: life coaching for introverted women, custom branding and Squarespace site design by Gillian Tracey Design

THOUGHT BEHIND THE DESIGN:

In Lisa's brand discovery questionnaire, she said her mission was to help quiet-natured women bring spark and color back into their lives. That phrase kicked off the main inspiration behind the design! The logo incorporates a subtle, hand drawn spark icon, which creates a visual cue that supports the brand mission. The spark element was then carried across brand assets, like patterns and illustrations to create a sense of unity and cohesion. The color palette was selected to be well-balanced and incorporate shades of red without being too loud or aggressive. The end result is a unique palette that incorporates the lively feel of the brand with the brand values of comfort, stability and warmth.


To see this project's full site design, click here!

Live Red Branding and Squarespace Website by Gillian Tracey Design

Is your business ready for a custom brand identity and Squarespace site like this one? Get in touch today!