Photo by  Whitney Buckner

hello, friend!

One-on-one convos are kind of my thing. I LOVE talking to people about what makes them tick, what their big dreams are, what they’re struggling with, and what brings them joy.

You know what else I love? Wrapping up all those things in a carefully handcrafted package known as your branding and website.


Small businesses each have their own unique story, and the people who run them have their own unique dreams, goals, and passions. So why wouldn’t their branding be one-of-a-kind, too?

I serve adventurous, big-hearted business owners by telling their stories through beautiful, custom designed brand identities and Squarespace sites.

I believe design is a powerful tool for building and growing businesses. But don't take my word for it! Just see what one of my clients had to say about what custom branding did for his business:

“[Gilllian] took the time to get to know me, and she was able to just create something that was exactly what I wanted without me even know exactly what I wanted. It’s something that was definitely worth investing in! I was able to increase bookings and prices by more than double with new branding from Gillian.” - Malachi Lewis, Shell Creek Photography

That value and confidence is what I want to give to each client, and I'm able to give it by creating handcrafted, tailored-to-you design. Are you a entrepreneur, creative or otherwise, who has a story to tell, but can’t seem to express it just right? Are you feeling lost on this adventure of building a lasting brand, and need some guidance? Do you need design that is heartfelt and handcrafted to perfectly fit your business? Then, my friend, you are definitely in the right place!


If you head over to my services page, you can learn more about how I can help you in greater detail. For an overview, I can help you with:

  • Custom branding services to effectively tell your story through handcrafted (I’m talking hand-lettered, hand-drawn, totally unique-to-you) design.
  • Squarespace site design, because you need a site that is not only effective in building an audience and converting, but you need it to be super simple to maintain as your biz grows.
  • Design retainers for all the brand collateral you need designed but don’t have the time to create.
  • Brand and website audits for the willing DIYer who just needs some direction, advice, and action steps from an expert.


I also share content over on the blog that is centered around branding, business, design, and Squarespace! You can check that out the whole collection of posts here, or see the most popular posts down below. Also, don't miss out on free resources! Click here to find some helpful freebies designed with your brand and business in mind.

Watercolor coffee mug illustration - Gillian Tracey Design

If you feel like sitting down to a virtual cup of coffee with a fellow creative entrepreneur, regardless of if you need design or not, you can get in touch at Or if you’re in the Mid-Missouri area we could have an actual coffee date! Like, seriously, shoot me an email! Encouragement, brainstorming, and collaboration are my jam.

When I'm not designing, I enjoy spending time with my scruffy terrier named Griffin (we're besties), reading a good book, traveling (preferably via an awesome road trip), and spending time in the great outdoors basking in the glory of God's creation. I have an undying love for mountains, wildflowers, hammocks, belly laughs and handwritten letters.

Want to stay up to date with some behind-the-scenes action? Come follow along over on Instagram!

Fun Facts

Because who doesn't love fun facts?


Besides designing, I love drawing, painting, sculpting, photographing, and sewing. I'm game for pretty much anything creative and hands-on, the messier the better! 


I’m a total introvert (any other INFJs out there?), so working from home is a huge plus! But, I do love talking to people one-on-one and cultivating deep relationships.


I just bought a 1963 Traveleze travel trailer, and I can't wait to finish fixing her up for lots of adventures around the United States and Canada. Road trip, anyone?


Elizabeth Bennett from Pride and Prejudice is my spirit animal. If you ever watch the movie with me, be prepared for constant movie quoting and swooning over Mr. Darcy.

What sets me apart from other designers?
Well, I’m glad you asked!

Your brand isn't just a pretty face.

For starters, I’m not about things just looking “pretty.” Your branding should be working just as hard at representing your business as you do. It’s like an ambassador that shows people what your business is about and attracts your ideal audience; it shows that you’re professional and you’re invested in your business. When we work together, we'll be blending head + heart, story + strategy, beauty + function.


Forget about cookie cutter design, it's all custom here.

Part of what makes my brands handcrafted is that I will literally craft elements by hand (if it suits the project, of course!), whether that’s doing some custom lettering for your logo (like this project and this project), or one-of-a-kind illustrations (like this project and this project) to add personality to your branding. Your story is unique, so why wouldn't your branding be, too?


It's not just an end-product, it's an experience and a learning opportunity.

At the end of our time working together, I want you to come away with not only a beautiful and cohesive brand identity/Squarespace site/brand collateral, but also the confidence to take ownership and put it to good work. From the start, I'll make sure you're well-versed in the process we’ll be working through so there are no surprises along the way. Branding and web design are a big investment for small business owners, so I want the process to be as smooth, stress-free, and enjoyable as possible. Ultimately, I want to build a relationship with my clients because I care about their business as much as they do. Just think of me as your business cheerleader, celebrating successes with you along your journey!


Ready to get to work?

my scruffy office buddy


GRIFFIN, the studio dog

This sweet little terrier is the scruff behind the scenes at Gillian Tracey Design. You'll usually find this former street dog napping at my feet while I work away on design projects and business to-dos.


Great typography, fun illustrations, and gorgeous brand identities make my designer heart so very happy. Working with fun, brave, and passionate small business owners also makes me really happy (and super excited to get designing)!

Are you a fun and passionate small business owner in need of a beautiful and functional brand identity and Squarespace site? Click the button below to get the conversation started, or click here to learn more about different design services and available packages!